Comfortable. Gentle. Real
Our Story
At the heart of our brand lies a story woven by the extraordinary journey of a mother of three. Founded by Phoelyn who knows the joy, challenges, and sheer love that come with raising three incredible kids. Each product, crafted with care, tells a tale of a mother's love, creating a connection with all those who understand the beautiful chaos of raising their little ones.
Faced with the challenge of her elder son's sensitivity to conventional soaps, she took matters into her own hands, embarking on a soap-making journey in the last 5 years. Through dedication and experimentation, Phoelyn formulated a special blend that proved to be a game-changer for her son's delicate skin.
The journey didn’t stop there. When her younger son, Kyle, struggled with idiopathic hives, Phoelyn delved into extensive research, discovering the significant impact of clothing materials. Recognising the gentle and breathable qualities of bamboo, she decided to pioneer a kids' clothing line using bamboo viscose — a material known for its thermoregulating properties and skin-friendly nature.
Our Vision
Our dedication lies in ensuring that our offerings not only prioritise comfort but also cater to diverse styles, allowing every child to embrace both comfort and individuality. We believe in making comfort a universal language that resonates with each little one we serve.
Tove’s logo is a fox, inspired by protective fox mothers who tirelessly guard their little ones. Tove aims to embody that protective spirit, offering a safe, nurturing place filled with comfy products for families.
We believe in transparency in all aspects of our business, from sourcing materials to manufacturing processes. Honest communication builds trust with our customers, fostering long-lasting relationships.
Material
Naturally hypoallergenic and antibacterial, it caters to sensitive skin, providing an unparalleled soft and gentle touch. With excellent moisture-wicking properties, it ensures a consistently dry and comfortable feel, while its adaptability to body temperature offers warmth in cooler climates and a cooling effect in warmer conditions. Beyond its comfort-enhancing features, bamboo is a testament to eco-conscious choices, being highly sustainable and environmentally friendly.
Manufacturing
Skincare
Embarking on a soap-making journey, Phoelyn's dedication and experimentation led to the formulation of a special blend, crafted right here in Singapore. This unique creation proved to be a game-changer for her son's skin, laying the foundation for our brand's commitment to authenticity and quality.
In crafting our products with a commitment to using preservative-free and gentle ingredients, it's important to be aware that variations in colour may occur due to factors such as humidity and temperature. This natural phenomenon is a testament to the authenticity of our formulations, assuring you of our unwavering dedication to quality and purity in every product.
Apparel
Each piece is meticulously designed in Singapore, reflecting our dedication to craftsmanship and attention to detail. We collaborate closely with a few manufacturers across Asia, including China, forging strong partnerships to meticulously oversee every step of production.
China stands as a global leader in bamboo resources, boasting an impressive diversity of 861 species spread across 43 genera. We harness the unique properties of bamboo from this diverse resource pool, ensuring that our products not only embody quality and comfort but also contribute to the preservation of the environment through the use of this remarkable and renewable resource.
This collaborative approach allows us to maintain the highest standards of quality control, ensuring that each apparel meets our stringent criteria for craftsmanship, durability, and style. Our pursuit of excellence in manufacturing is rooted in our belief that our customers deserve nothing but the best, and we are proud to bring this commitment to life through our products.
Embarking on a soap-making journey, Phoelyn's dedication and experimentation led to the formulation of a special blend, crafted right here in Singapore. This unique creation proved to be a game-changer for her son's skin, laying the foundation for our brand's commitment to authenticity and quality.
In crafting our products with a commitment to using preservative-free and gentle ingredients, it's important to be aware that variations in colour may occur due to factors such as humidity and temperature. This natural phenomenon is a testament to the authenticity of our formulations, assuring you of our unwavering dedication to quality and purity in every product.
Each piece is meticulously designed in Singapore, reflecting our dedication to craftsmanship and attention to detail. We collaborate closely with a few manufacturers across Asia, including China, forging strong partnerships to meticulously oversee every step of production.
China stands as a global leader in bamboo resources, boasting an impressive diversity of 861 species spread across 43 genera. We harness the unique properties of bamboo from this diverse resource pool, ensuring that our products not only embody quality and comfort but also contribute to the preservation of the environment through the use of this remarkable and renewable resource.
This collaborative approach allows us to maintain the highest standards of quality control, ensuring that each apparel meets our stringent criteria for craftsmanship, durability, and style. Our pursuit of excellence in manufacturing is rooted in our belief that our customers deserve nothing but the best, and we are proud to bring this commitment to life through our products.